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Nine years ago, two best friends from Austin, Texas started Puracy with a single goal – to make effective, plant-based cleaning and personal care products that were gentle enough to use around their newborn daughters.

We Make High-Quality Natural Products That Actually Work… Really Well

After having kids of our own, we discovered that many natural products that were safe for use around children and pets had a trade off– they were not very effective. So for the past nine years we’ve worked with a team of doctors and chemists to create household products that are both safe and effective.

Fast forward to today…. With millions of bottles sold, Puracy products have become #1 best-sellers on Amazon, they’ve been featured by The New York Times, CBS, NBC, and Martha Stewart, and they are now available at select Target stores nationwide.

pu-ra-cy [pure-a-sea] = the state of pure

We believe in full transparency when it comes to our product labels and marketing efforts. Our labels clearly outline every ingredient within each Puracy product – no exaggerations, no omissions.

Based on our commitment to using only the purest ingredients available, every Puracy formula is at least 98.5% natural. Many of our products contain an even higher percentage of natural ingredients. In other words, there is never more than 1.5% of synthetic ingredients in any given product formula.

Safe for Your Families, Pets, and the Environment: No sulfates (SLS, SLES, SCS), triclosan, formaldehyde, parabens, phosphates, MEA, DEA, TEA, chlorine, bleach, petrochemicals**, animal by-products, allergens, perfumes, dyes, or caustics.

Our Small, Family-Owned Company Is Winning Awards

With more than 20,000 five-star reviews, our natural and organic formulas have been thoroughly tested and proven to work flawlessly in households everywhere. In just nine short years, we’ve won countless awards, including:

  • 25,000+ Five-Star Reviews
  • More than 8 Million Bottles Sold
  • Four #1 Best Sellers on Amazon
  • “Best All-Purpose Cleaner”
  • “Best Bathroom Cleaning Products”
  • “Best Baby Skincare Products”