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Milk Makeup

Milk Makeup

At Milk Makeup, our product philosophy is simple: We start with good ingredients. Turn those into effective formulas. And that results in easy-to-use makeup that’s 100% vegan, cruelty-free, and paraben-free… Always.

Born out of Milk Studios, a creative hub in downtown New York City, community and self-expression is at the heart of everything we do.

At Milk Makeup, we champion beauty for all. We believe in the importance of diversity and inclusion (D&I) and are committed to being open with you on our journey to become a workplace where truly everyone can thrive. We also recognize that we will always have work to do.

Since June 2020, we’ve created a more diverse and inclusive hiring and interviewing practice resulting in the hiring of more individuals who identify as BIPOC. We also partnered with recruitment agencies who represent talent who identify as BIPOC.

Milk Makeup has 61 full time employees in the United States, 49.2% of them identify as BIPOC. Those team members are represented in C-Level, Senior Vice President, Vice President, Director, Manager, Generalist, and Specialist levels across the brand.

In 2022, we’ve brought on D&I consultant Dr. Atira Charles to continue to educate our leaders and workforce around inclusive leadership, creating an environment of psychological safety, and how we as an internal community can take action. Dr. C will focus on empowering the leaders of Milk Makeup to have the skills and resources necessary to lead inclusively and to be aligned with their authentic style of leadership, while also building and growing as a cohort for the purposes of career and personal development.

In the past year, we’ve worked to build out a diverse internal content team, in addition to continuing to partner with a diverse roster of models and content creators from the BIPOC community. Out of 164 photos and videos posted on our social feeds so far in 2022, more than 50% of the people we featured identify as BIPOC.

Milk Makeup remains committed to supporting and uplifting BIPOC and LGBTQIA+ communities.

We’re committed to two ongoing, 365-day-a-year donations:

1% of all sales are donated to The Center, our long-standing LGBTQIA+ partner.

1% of all sales are donated to The Fashion Scholarship Fund, fostering the next generation of BIPOC talent in beauty.

In 2022, two FSF Scholarship recipients received a paid internship with Milk Makeup and an additional $10,000 scholarship from the Milk Makeup Visionary Fund.

Milk Makeup was founded by Milk co-founder Mazdack Rassi, product developer and COO Dianna Ruth, seasoned Milk Girl and creative director Georgie Greville, and beauty + fashion editor and E! News correspondent Zanna Roberts Rassi.

We believe beauty isn’t about how you create your look, it’s what you do in it that matters.

All aspects of the line are developed in-house at Milk Studios, our NYC home.