Designed for women by women, our self-care solutions are made with clean, effective ingredients to keep you looking and feeling your best all cycle long.
“Clean feminine care accounts for over 30% of the total feminine care market in South Korea versus less than 10% in the US. We’re pushing for more education and dialogue in the US about periods and different choices women can make for their bodies and health.”
Rael was founded in 2017 by three women originally from South Korea, including CEO Yanghee Paik.
Upon moving to the United States, one of the biggest culture shocks was the lack of quality feminine care. Compared to the advanced technology and designs in South Korea, most of the pads and tampons in the US contained harsh chemicals that could irritate skin or were made of clean ingredients but didn’t work. Inspired to capture the comfort and performance they knew was possible, the trio created their own solution by marrying high-quality clean materials from the US and cutting-edge Korean manufacturing technology to provide clean and incredibly effective self-care alternatives to support women throughout their cycle and life.
360° Holistic Cycle Care – Complete support for all the phases of you.
Clean Ingredients: Cruelty-free and free of harsh chemicals, including chlorine, artificial fragrances, parabens, phthalates and PEGs.
High-Performance: Science-based, proven performance based on consumer and clinical testing. Designed by women for women.
K-Beauty Science: Innovative formulas and solutions powered by South Korean technology and global product development team based in Seoul.
Sustainable: Consciously developed with clean ingredients, earth-friendly alternatives and zero waste solutions
Our 360° Approach: Ever wonder why feminine care starts and ends with just the days of your period? We did. We believe women’s care should be holistic. Not just for one week of the month, or only one part of our body. From your face to your vulva, we’ve got you covered.
Cycle Care = Self-Care: Like your pulse, temperature, breathing rate and blood pressure, periods are one of the most important vital signs when it comes to a woman’s overall health. We’re on a mission to empower women to incorporate cycle care into their everyday self-care.
Care for Womankind: From donating menstrual hygiene kits to running collection programs across our community, we work with partners to provide period education, advocate for menstrual dignity, and distribute feminine essentials to underprivileged women and girls with the goal of cultivating a world where all women can access safe period care.
Global Accessibility: Our goal is to make better cycle care available for women everywhere. Rael is currently available in 19 countries worldwide and growing. We’re constantly looking for new partners to spread our movement to make periods better for women everywhere.