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Vuori

Vuori

We make products that stand the test of time and hope to inspire others to live vibrant, healthy lives. A new perspective on performance apparel, Vuori is much more than a brand. It’s a way of life.

Vuori makes performance apparel inspired by a coastal California lifestyle, an integration of yoga, surf, sports, music, and life.

We design all of our products in-house at our corporate headquarters in Carlsbad, California, surrounded daily by sun-drenched beaches and the coastal lifestyle that drives the inspiration behind our brand.

Our products are ethically manufactured in Southeast Asia. We require all of our suppliers to adhere to the Vuori Code of Conduct: Fair treatment of labor, safe and healthy working conditions, and a continued commitment to the environment.

We’re committed to delivering a great experience for our customers. But Vuori’s Investment in Happiness is more than just a product guarantee. It’s our philosophy on business and life. We remain invested in the happiness of our team, our community, the natural environment and most importantly—each other. Our guiding principles are simple. We aim to make great products, be in great relationships and live extraordinary lives.

Encinitas, California, our backyard and playground for active living, inspired the creation of Vuori.

As a values-based business, we aim to prioritize great relationships, bringing together people from all walks of life to share positive, meaningful experiences.

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