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Not Your Mother's

Not Your Mother’s

IT’S A STATE OF MIND: Not Your Mother’s celebrates our differences and create high quality, salon-inspired, clean haircare products for all generations. We’re bold, different and always evolving.

Not Your Mother's

IT ALL STARTS WITH YOU: You’re our muse. That’s why we’re always listening, from behind the scenes in sunny Florida, where every product we develop starts with you. We make a path for every person to express their unique self because self expression = self love.

ALL WE SEE ARE POSSIBILITIES: We reimagine your haircare products, building in benefits you didn’t know were possible. We transform salon treatments and the latest haircare trends into at-home realities.

We source clean, quality ingredients. And, we’re cruelty-free.

Innovation is definitely our love language. We’re also always up-front about what’s in our products, and more importantly, what’s not. Our labels never lie.

LOVE TO OUR COMMUNITY: Oh, and you should know we’re also supportive of the communities where we live, work and play. We are proud to bring awareness and partner with incredible organizations such as the Young Survivors (YSC), Embrace Race, the Tampa Organization of Black Affairs (TOBA), St. Vincent de Paul Food Pantry, and Hospice. And in 2020 we donated to over 900 hospitals across the country to support our first responders.

Not Your Mother’s Haircare (c/o DeMert Brands)
P.O. Box 82163, Tampa, FL 33682