The Cauldron Co.
The Cauldron Co. is a technology-led entertainment studio that delivers immersive experiences & products through hospitality. We blend science & tech with food, beverage, and retail.
What began as a Kickstarter project to open the world’s first wizard pub in London has now become an international success story, bringing magic (cough science cough) to hundreds of thousands of non-magical beings around the world.
The Cauldron Co.’s mission is “to bring fantasy to life with science, technology, and design, and to create an inclusive community of people who believe that magic is possible—it’s just a matter of perspective.” We call this The Magic of Things.
Much of the technology that powers our immersive experiences does not yet exist, and so we created our own “magicineering®” studio to bring these ideas to life through engineering. This studio, aptly named “The Magic of Things®,” is where our team of engineers, prop makers, designers, and experts in food and beverage come together, invent, and produce what you experience within our venues and through our retail products.
Whilst we aren’t associated or affiliated with any specific fantasy text, we strive to actually create whatever can be made real from fantasy books, movies, tv shows, and video games in a mashup of ideas designed around immersive hospitality experiences.
The Cauldron®’s beachhead product is a wizard-themed immersive cocktail-making class that combines working magic wands with molecular mixology in a pre-booked class.
The concept has evolved into a full-service restaurant, pub, and experience space that is ushering in the evolution of hospitality—interactive food & drink.
Tickets to NYC’s cocktail-making class include:
- a welcome drink that you pour (mixed cocktail or mocktail)
- two molecular cocktails (or mocktails) that you brew, and
- the 1hr 45 minute interactive experience
Not into drinking spirits? They also offer a bewitching afternoon tea experience where you use working magic wands to brew interactive teas and taste fantastical treats. It’s a feast for all the senses!