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Madison Reed

Madison Reed

I started Madison Reed with a simple mission: to provide the best, most luxurious hair color made with ingredients you can feel good about.

We are a hair color company built on values—everything we do is driven by courage, trust, joy, responsibility and love.

Our company is founded on the belief that we all deserve better. Better hair color made with better ingredients, and better care for not only our hair, but for our clients and community. I believe this so deeply that I named the company after my daughter, Madison Reed. – Signed Amy, founder & CEO

We promise to only use ingredients with integrity. Everything we make is Smart 8-free, free of ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide.

Our award-winning color is crafted in Italy according to strict European Union (EU) safety standards for hair color formulation—we will never use certain potential ingredient offenders in our formulas. Instead, we’re proud to use ingredients that nourish your hair. Everything we make is Leaping Bunny certified, the international gold standard of cruelty-free beauty.

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