Voom was founded by Joy Han and her husband, James Kim. Together, they launched the line in 2002 and began mass production in 2005. The collection has garnered a lot of media attention and has already been featured in numerous publications including Elle Italia, Lucky, Glamour, Marie Claire, Cosmopolitan and InStyle. In March 2006, Voom debuted the Fall/Winter '06 collection at the Mercedes Benz Fashion Week at Smashbox Studios in Culver City. As the sole designer of Voom, Joy Han is the heart and soul of the company, the original "Voom Girl". As the brilliant and innovative designer behind the creation of the new style genre "Twisted Vintage". At the age of 7, she began making near perfect doll sized replicas of the gowns in her mother's couture and bridal salon. Joy's mother, who was a judge on the panel for the Miss Korea Pageants throughout the 80's and 90's, saw the talent in Joy and later sent her abroad to study fashion design. Joy received her bachelor's degree in Fashion Design in 1998 at the American Intercontinental University with a full scholarship. Joy has dressed the likes of many celebrities in the music and entertainment industry including Jessica Alba, Eva Longoria, Paris Hilton, Nicky Hilton, Miley Cyrus, Eve, Emmy Rossum, Shannon Elizabeth and Jennifer Love Hewitt to name a few.