lili’s most recent challenge, was the launching of her new young contemporary regular-wear line called analili (her name spelled backwards). It successfully debuted in the fall of 2008 and in a very short time, has attracted an ever increasing following of upscale contemporary boutiques throughout the US. Lili explains that the success of her new venture, has not only permitted her to maximize the potential of her existing infrastructure, but allowed her to challenge the creative strengths of her design teams, to come up with new and original styles & prints – to achieve the “WOW … I want this piece!” reaction from her customers. lili credits the dedication and drive of her key employees, for her success. “We work, struggle and joke around as a team – and because of this, everyone is committed to achieving every challenge thrown our way. I feel very fortunate!” explains lili.