U.K. men and women flocking to Van Mildert as a fashion haven.
Van Mildert is synonymous in the North of England with fashion, innovative product and lifestyle. Catering for both men and women, their stores offer fashion across many platforms to the style and image conscious. They have made it their goal since 1996 to encapsulate all that is new and exciting within the fashion industry and showcase this product under one roof alongside some of the strongest and most relevant collections in the world. All stores offer a wide variety of collections to suit our broad clientele and are spilt across sections catering for young fashion, branded fashion, concept design, and premium sportswear.
They have many great brands in their stores – with Stone Island being one of them. Stone Island is a classic Italian sportswear label founded by Massimo Osti. Established in 1981, the success of the brand is largely due to their research and innovation both in the construction and details of the finished garments and in exclusive materials developed through a tight co-operation with specific fabric producers. Taking inspiration from military uniforms and workwear, garments are highly technical making extensive use of experimental dyeing and printing techniques.
Van Mildert was established in 1996 as a men’s and women’s fashion boutique in picturesque Durham City. Retailing from an old 17th century Gaol, the Grade 1 listed building on Elvet Bridge leads to the cathedral in the heart of the city. The store certainly has character and “Bob” the “tour guide” even used to bring the city’s many daily visitors to marvel at the store, shocked by the retail space they had created. Van Mildert was certainly new and exciting, retailing in a space with so much character and history. This lifestyle store was one of the first really directional independents. Back then Margiela, Dries Van Noten, Comme Des Garçon, Helmut Lang and Costume National were only available inside of London, but now the North East had its own fashion lifestyle store – a haven for the fashionista. Books from Atlas littered the old shelves, home accessories from Atomic brightened up the display cases, and furniture from SCP was used daily by customers shopping to the latest sounds on Rough Trade. Local artists exhibited their work in store and sculpture installations from art students and the region’s designers all had a price tag, adding to the lifestyle concept. Customers from as far as London would spend an afternoon in the store with some of the most experienced and passionate staff who still feature in the industry today.
Over the last 15 years the North East has seen some of the strongest and most visionary fashion retailers in the U.K. The area is well known for its product led customer and is often compared to Manchester in their forward thinking mentality. Innovative, conceptual, cool, but overall fashionable and aspiring to wear the best clothing available. These ideals and core values are what still drive them today. Check them out here http://www.vanmildert.com/




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