Archives for London Fashion Week

Tangerine Tango: Pantone’s color of the year in fashion.

The color of 2012 is a citrus-red hue that will give your weary eyes a break from all of those neutrals. Tangerine Tango, Pantone’s 2012 color of the year, was selected because, “there’s the element of encouragement with orange, it’s building on the ideas of courage and action, that we want to move on to better things. I think it would be a disservice to go with a relaxed, soothing color now,” Leatrice Eiseman, executive director of the Pantone Color Institute, told the Associated Press.

The Pantone color of the year — which, last year, was a bright pink shade called Honeysuckle — is an annual influence on fashion and design. Tangerine Tango has already begun to pop up in fashion and cosmetics, with a strong showing in New York’s fashion week this fall. The bright orange is not an especially tricky color to wear, but it’s also not universally flattering — especially when it comes to cosmetics. Can you picture Tangerine Tango-hued eyeshadow? Pantone can.

By Maura Judkis