FASHION INDUSTRY DICTIONARY
Define Organic Wool.
Wool is produced from healthy, living sheep, but also from lamas, goats and alpacas. Its natural, lanolin content acts as a dirt and water repellent and the air bubbles create a warm, insulating layer. Consequently, wool can absorb 30% of its own weight in moisture without feeling wet. Pure wool is breathable and very easy to care for. Just hang wool clothes outside and dust particles and odors will vanish, while the fabric is drying. There is also the option of hand washing wool in cold water with a special wool detergent. Wool balances the body's temperature.
