FASHION INDUSTRY DICTIONARY

Define Organic Cotton.

A shrub that belongs to the family of the hibiscus tree, cotton is cultivated in tropical and subtropical climates. Almost half of all textiles produced worldwide are made of cotton (20 million tons of cotton annually). Cotton is very durable and soft to the skin. This breathable fiber can absorb up to 24% of its own weight in moisture without feeling wet. Not all cotton is created equal. For human and environmental health, organic is the better option. Buying a 100% organic cotton T-shirt versus a conventional one saves 1/3 lb of synthetic fertilizers and pesticides from entering the waste stream.